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Digital4Good — Empowering the Next Generation of Digital Leaders
Joshua Lipka
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Posted Nov 2, 2025
Reimagined Digital4Good's brand identity and digital presence to amplify student voices and foster online kindness.
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Timeline
Dec 31, 2022 - Mar 30, 2023
Client Type: National Nonprofit Organization
Services Provided: Brand Strategy, Campaign Design, Website Design, Presentation Decks, and Digital Marketing
Overview
Digital4Good is a nonprofit organization that empowers students to use technology and social media for good, turning everyday digital interactions into opportunities for empathy, leadership, and change.
As their contracted Creative Director, I helped reimagine how the organization presents itself online and in media partnerships. This involved modernizing the brand identity, redesigning digital assets, developing campaign strategies for nationwide programs, and creating cohesive visuals for events, sponsors, and student-led initiatives.
The goal was to ensure every touchpoint, from the website to social media, reflected Digital4Good’s mission: to amplify student voices, celebrate digital citizenship, and foster a culture of online kindness.
Challenges
Outdated branding that didn’t reflect the energy or inclusivity of Gen Z audiences.
A website that lacked clear pathways for educators, sponsors, and students.
Fragmented campaign materials that needed to align under one unified visual identity.
Goals
Refresh the visual identity to represent youth innovation and digital empathy better.
Build a consistent design language across marketing, education, and sponsorship materials.
Develop campaigns and landing pages that communicate impact while inspiring participation.
The Solution
Brand Strategy + Visual Refresh
I refined the organization’s visual language, blending modern typography, dynamic color gradients, and youth-centered photography. The updated style embodies empowerment, inclusion, and optimism while maintaining professional credibility for corporate partners.
Website Redesign + Landing Pages
A new structure and flow were developed to guide each key audience (students, educators, sponsors) toward clear actions, from event signups to curriculum downloads. Each page was built with storytelling in mind, emphasizing real student voices and impact metrics.
Campaign + Partnership Collateral
Designed and launched branded campaigns such as #ALLRISE2Help (with the Aaron Judge All Rise Foundation) and Students4Good, including digital toolkits, social graphics, and influencer content.
Presentation + Sponsorship Decks
Created dynamic, on-brand presentation decks used for fundraising, partnerships, and media outreach, transforming complex data into compelling, visual storytelling.
Results
A unified brand experience that resonates with both students and sponsors.
Increased engagement across social platforms and education partners.
A recognizable national campaign identity used by schools and student influencers nationwide.
Strengthened positioning for future corporate sponsorships and foundation grants.
Design Elements Delivered
Brand Style Guide & Visual Identity System
Website Redesign + Campaign Landing Pages
Digital4Good Event & Curriculum Graphics
Presentation Decks & Sponsor Collateral
Social Media Campaign Templates
Email Marketing + Content Strategy
Timeline
12 Weeks (Ongoing Retainer)
Weeks 1–2: Brand Discovery + Strategy Development
Weeks 3–5: Visual Identity + Collateral Creation
Weeks 6–8: Website Design + Copy Coordination
Weeks 9–12: Campaign Launch + Partnership Materials
My Creative Insight
Digital4Good’s mission is rooted in empathy, and so was our design process. Every visual decision, from typography to color tone, was made to represent a community where students feel seen, heard, and inspired to lead positive change online.
Learn more about Digital4Good and its work by visiting www.icanhelp.net.