HiConsulting — Visual Brand Identity for a Career & Resume Coach
Joshua Lipka
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Posted Oct 2, 2025
To create a modern, approachable visual identity that would stand out in the crowded career coaching market, one that conveys both trust and optimism.
Client Type: Professional Services / Career Coaching
Services Provided: Brand Identity Design, Print Collateral, Marketing Materials, and Visual Strategy
Overview
HiConsulting is a Phoenix-based career consulting firm that empowers individuals to advance their professional growth through resume development, LinkedIn strategy, and one-on-one coaching. The founder approached me to create a modern, approachable visual identity that would stand out in the crowded career coaching market — one that conveys both trust and optimism.
The result was a crisp, professional brand system built around clarity, empowerment, and forward momentum, giving HiConsulting the confidence to show up as a leader in professional development services.
Challenges
Existing branding lacked cohesion and visual strength across marketing materials.
Needed to balance professional credibility with approachability and warmth.
Required a flexible design system adaptable to both print and digital formats.
Goals
Establish a memorable visual identity that reflects professionalism and progress.
Design cohesive marketing materials (letterhead, business cards, brochure, and roll-up banner).
Create a clean, confident design language that resonates with corporate clients and career changers alike.
The Solution
Logo & Visual Identity System
I developed a minimalist logo that pairs a handwritten-style “h” (for human connection) with a bold sans-serif wordmark that communicates professionalism and reliability. The combination embodies both personality and precision — the perfect balance for a modern consulting brand.
Color & Typography System
A palette of vibrant blues and energetic oranges symbolizes trust, clarity, and transformation — essential qualities in career coaching. The typographic hierarchy was designed for readability and strong brand recall.
Print & Marketing Collateral
I created a full stationery suite — business cards, letterhead, and presentation folders — that projects confidence and organization. Marketing materials, including roll-up banners and brochures, were designed to translate the brand into networking events and professional workshops.
Brand Messaging Alignment
Every tagline and supporting phrase — such as “Transform Your Career” and “Reach Your Greatest Potential” — was crafted to inspire action while reinforcing HiConsulting’s mission to help clients find their next step forward.
Results
A cohesive brand identity that elevates HiConsulting’s credibility and visibility.
Consistent visuals across digital and print platforms, leading to increased brand recognition.
A versatile brand system adaptable for future workshops, digital campaigns, and partnerships.
Design Elements Delivered
Brand Identity System (Logo, Colors, Fonts)
Business Cards + Stationery Set
Presentation Folder Design
Roll-Up Banner + Marketing Brochure
Brand Style Guide (usage + implementation standards)
Timeline
6 Weeks Total
Week 1: Discovery + Brand Strategy
Weeks 2–3: Logo Design + Concept Refinement
Week 4: Brand System + Typography/Color Development
Weeks 5–6: Print + Marketing Collateral Design and Delivery
My Creative Insight
HiConsulting’s visual identity was designed to inspire confidence and clarity. The vibrant yet professional palette and clean typography embody a sense of direction, empowering clients to see their career path with renewed focus.