Client Type: Psychic Medium & Intuitive Coach Services Provided: Visual Brand Identity, Squarespace Website Redesign, Podcast Branding

Kathryn Ann, a psychic medium and intuitive coach, approached me to evolve her online presence from a simple information site into a cohesive brand ecosystem. She wanted a design that captured her spiritual yet grounded personality, blending professionalism with the emotional depth her clients experience during readings.

Our collaboration included a full brand identity refresh, a Squarespace website redesign, and a custom brand identity for her podcast, “Murder & Mediumship.”

Her existing website lacked visual consistency and didn’t convey her intuitive, empathetic brand tone.

Navigation and layout made it difficult for visitors to understand her services or book sessions.

The podcast lacked a distinctive visual identity that connected with her personal brand.

Create a professional, welcoming online presence that reflects Kathryn’s authenticity and intuitive gifts.

Streamline the booking process for private readings and coaching.

Build a cohesive connection between her personal brand and her podcast.

Brand Identity Development We developed a refined color palette inspired by intuition, calmness, and feminine energy, pairing earthy neutrals with muted peach tones. The typography balanced approachability and confidence, reflecting Kathryn’s grounded approach to spirituality.

Website Redesign (Squarespace) The new site focused on storytelling and ease of navigation. Clear sections introduced her background, showcased testimonials, and invited visitors to explore her services and podcast. A soft, minimalist layout guided users toward calls to action such as “Book a Private Reading.”

Podcast Branding: Murder & Mediumship The podcast design blended Kathryn’s intuitive identity with the intrigue of true crime. We created a custom wordmark and dark-toned imagery that mirrored the show's mystery while remaining visually tied to her main brand.

A cohesive online brand identity that feels both intuitive and professional.

Improved navigation and user flow, making it easier for clients to learn about services and book readings.

A recognizable podcast identity that successfully links Kathryn’s personal and professional presence.

Consistent branding across website, social, and marketing channels, elevating trust and credibility.

— Kathryn Ann, Psychic Medium & Intuitive Coach

Visual Brand Identity System (Color Palette, Fonts, Logos)

Squarespace Website Redesign (5 Pages)

Podcast Brand Identity

Social Media Profile Graphics

Brand Guidelines PDF

Week 1: Brand Discovery & Strategy

Weeks 2–3: Visual Identity Development

Weeks 4–5: Website Design & Build

Week 6: Podcast Branding + Launch Support