Kathryn Ann Intuitive - Brand Identity & Website Redesign
Joshua Lipka
Kathryn Ann Intuitive
Client Type: Psychic Medium & Intuitive Coach
Services Provided: Visual Brand Identity, Squarespace Website Redesign, Podcast Branding
Project Overview
Kathryn Ann, a psychic medium and intuitive coach, approached me to evolve her online presence from a simple information site into a cohesive brand ecosystem. She wanted a design that captured her spiritual yet grounded personality, blending professionalism with the emotional depth her clients experience during readings.
Our collaboration included a full brand identity refresh, a Squarespace website redesign, and a custom brand identity for her podcast, “Murder & Mediumship.”
Challenges
Her existing website lacked visual consistency and didn’t convey her intuitive, empathetic brand tone.
Navigation and layout made it difficult for visitors to understand her services or book sessions.
The podcast lacked a distinctive visual identity that connected with her personal brand.
Goals
Create a professional, welcoming online presence that reflects Kathryn’s authenticity and intuitive gifts.
Streamline the booking process for private readings and coaching.
Build a cohesive connection between her personal brand and her podcast.
The Solution
Brand Identity Development
We developed a refined color palette inspired by intuition, calmness, and feminine energy, pairing earthy neutrals with muted peach tones. The typography balanced approachability and confidence, reflecting Kathryn’s grounded approach to spirituality.
Website Redesign (Squarespace)
The new site focused on storytelling and ease of navigation. Clear sections introduced her background, showcased testimonials, and invited visitors to explore her services and podcast. A soft, minimalist layout guided users toward calls to action such as “Book a Private Reading.”
Podcast Branding: Murder & Mediumship
The podcast design blended Kathryn’s intuitive identity with the intrigue of true crime. We created a custom wordmark and dark-toned imagery that mirrored the show's mystery while remaining visually tied to her main brand.
Results
A cohesive online brand identity that feels both intuitive and professional.
Improved navigation and user flow, making it easier for clients to learn about services and book readings.
A recognizable podcast identity that successfully links Kathryn’s personal and professional presence.
Consistent branding across website, social, and marketing channels, elevating trust and credibility.
“Joshua helped me take my brand from basic to beautiful. The new website feels like me,warm, grounded, and aligned with the energy I bring to my work. I finally have a visual presence that matches my purpose.”
— Kathryn Ann, Psychic Medium & Intuitive Coach
Project Deliverables
Visual Brand Identity System (Color Palette, Fonts, Logos)
Squarespace Website Redesign (5 Pages)
Podcast Brand Identity
Social Media Profile Graphics
Brand Guidelines PDF
Timeline
6 Weeks Total
Week 1: Brand Discovery & Strategy
Weeks 2–3: Visual Identity Development
Weeks 4–5: Website Design & Build
Week 6: Podcast Branding + Launch Support
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Posted Oct 2, 2025
A soulful rebrand and Squarespace website for a psychic medium and podcast host, blending intuition, professionalism, and storytelling.
