Web Design: Coaching
Crystal F
B2B | Service-based business
Role: UX/UI Designer | Web designer
Problem:
Launching her coaching and consulting business with no digital presence, she needed a high-end brand and website to showcase her expertise, attract executive clients, and convey trust and luxury, all built entirely from scratch.
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Research & Discovery
Analyzed competitors in the coaching and leadership space
Defined target audience: executives and professionals seeking premium coaching
Collaborated with the client on brand tone, visuals, and positioning
Studied market trends to create a polished, standout brand
Goals:
Build a sophisticated, modern identity reflecting Roxanne’s expertise
Clearly present services and programs
Strengthen trust through imagery and testimonials
Use clear CTAs to drive consultations
Ensure a fully responsive experience across devices
From Concept to Creation
Mood Board: Defined the brand’s luxury, trust, and sophistication
Colors: Neutral palette with soft accents for a balance of professionalism and warmth
Typography: Elegant, readable fonts reflecting premium coaching services
Mid-Fidelity Wireframes
Created mid-fidelity wireframes to define layout, hierarchy, and interactions, focusing on usability and content organization. These served as a foundation for feedback, ensuring alignment with business goals and user needs prior to visual design.
Solution
Developed a premium visual identity and responsive website from scratch, emphasizing clarity, accessibility, and strong brand positioning.
Visual System & Design Decisions
Crafted a sophisticated palette -Obsidian Noir and Charcoal Velvet for depth, Ivory Mist and Rose Quartz for balance, and Steel Horizon for accents. The monochrome scheme enhances readability and accessibility, with clear CTAs driving engagement.
UX Approach
Built a streamlined navigation, minimalist layouts, and a responsive design for busy executives. Created wireframes and interactive prototypes to refine user flows and ensure a seamless experience.
Took full creative ownership, combining visual design and UX strategy to build a client's digital brand from the ground up.
Skills:
UI Design: Creating intuitive, visually appealing interfaces
UX Design: Crafting seamless, user-centered experiences
Tools: Figma and related design platforms
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Posted Dec 12, 2023
UX Researcher & UX/UI Designer: Coaching and Consulting web app.
