Web Design: Service-Based
Crystal F
B2C | Service-based business
Role: UX/UI Designer | Web Designer
Problem:
Starter Styles needed a professional online presence to attract new clients, showcase services, and reflect their upscale experience. Without a website, they lacked online bookings and local brand visibility.
Research & Discovery
Analyzed salon and beauty competitors
Defined target audience: women 25–55 seeking premium hair care
Collected brand inspiration for color, imagery, and tone
Goals:
Build a warm, modern brand identity
Clearly show services and pricing
Simplify bookings for users
Strengthen trust with visuals and testimonials
Ensure mobile-friendly access
From Concept to Creation
Colors: Soft blush, white, and warm gray for a luxurious, calming feel
Typography: Modern serif and clean sans-serif for elegance and clarity
Imagery: Highlights the salon experience and personalized care
CTAs: Clear “Book Appointment” buttons for easy scheduling
Mid-Fidelity Wireframes
Created mid-fidelity wireframes to define layout, content hierarchy, and user flow. Focused on simple navigation, organized services, and clear booking CTAs, providing a strong base for client feedback and visual design alignment.
Solution:
Developed a custom, brand-aligned website that reflects Starter Styles’ luxury experience while simplifying online booking.
Visual Design
Soft peach and blush palette for an elegant, welcoming tone
High-quality imagery showcasing the salon’s atmosphere
Clear “Book Appointment” CTAs for quick action
Client testimonials to build trust
Responsive Design
Optimized layouts for desktop, tablet, and mobile
Results:
Fully responsive website ready for launch
Streamlined booking, reducing manual scheduling
Enhanced brand visibility and client engagement
Delivered a digital experience matching the salon’s in-person luxury
Skills:
UI Design: Creating visually appealing, intuitive interfaces
UX Design: Crafting seamless, user-focused experiences
Tools: Adobe Creative Suite, Figma, and other design platforms
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Posted Dec 12, 2023
UX Researcher & UX/UI Designer: B2C service-based luxury salon web app.
