For American Express, we spearheaded a large-scale campaign spotlighting Atlanta-based business, Goodr. This project required seamless coordination with union crews, managing multiple stakeholders, and fostering strong client and agency relationships. From pre-production to final delivery, every step was meticulously crafted to tell a compelling story that celebrated Goodr’s mission and impact. By capturing authentic moments with the brand’s leadership and community partners, we elevated the narrative to resonate emotionally with audiences. The result was a powerful, human-centered campaign that aligned with American Express’s brand values and amplified Goodr’s role as a changemaker in the business landscape.

The result? A 20% increase in web traffic to American Express’s Small Business landing page. This surge in engagement demonstrated how thoughtful storytelling, paired with strategic production, could drive measurable business outcomes while elevating brand equity.