Piedmont Healthcare

Highlighting the inspiring story of former University of Georgia football player, Amarius Mims, as he overcomes adversity with the life-changing care of Piedmont Orthopedic Surgeon, Dr. Stephen White. This powerful narrative highlights Amarius’ journey from injury to recovery, showcasing the transformative impact of expert medical care and unyielding determination. Witness how one moment of care can redefine the future.

Blending sound stage interviews, archival footage, and dynamic b-roll to craft a compelling narrative. The series was strategically broadcast regionally during the UGA football and Atlanta Falcons seasons, maximizing visibility and engagement with key audiences. By combining cinematic storytelling with a multi-layered visual approach, the campaign effectively highlighted Piedmont Healthcare’s impact, reinforcing its brand presence during two of Georgia’s most high-profile sporting events.

Filmed over two days with top-of-the-line cameras and lenses to deliver a dynamic, cinematic viewing experience.