Emory University | 2036

The Emory 2036 campaign was a landmark initiative designed to highlight the brightest minds in higher education and their world-changing work at Emory University. This ambitious capital fundraising campaign was centered around a documentary series that explored how Emory’s faculty, researchers, and students are shaping the future, with a visionary look toward Emory’s bicentennial in 2036.

For 1.5 years, we embarked on a profound creative journey, conducting in-depth interviews with a majority of Emory’s esteemed educational staff. Our goal was to bring their stories to life through a cinematic lens that emphasized the human impact of their work. From groundbreaking medical research to transformative social initiatives, each story captured the depth and breadth of Emory’s influence.

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The series established a visual language that resonated deeply with audiences and donors alike. Our cinematic tone and narrative approach fostered an emotional connection with viewers, resulting in a campaign that extended far beyond its initial form. It grew into a multi-channel experience that included a widely celebrated podcast and a large-scale fundraising event.

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The impact was undeniable. The Emory 2036 campaign raised over $1.5 billion, becoming a unifying message across the university and a testament to the power of story-driven fundraising. The visual and thematic consistency of the campaign laid a foundation for Emory’s future, inspiring donors, alumni, and supporters to invest in a vision of global impact and innovation for decades to come.

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