Love from Jyoti began with a name, a feeling and a desire to help people live with more joy and freedom. I helped turn that intuitive starting point into a calm, expressive personal brand spanning identity, photography direction, website and print.

The early process defined the language, energy and audience before making visual decisions. Hand-drawn ideas were refined into a flexible mark, supported by a warm colour palette and typography that balances character with legibility. Dark and light logo treatments allow the identity to remain clear across different backgrounds and applications.

Once the identity was established, I mapped the website content and structure with Jyoti, starting with her words before moving into layout. Biography, programs and resources became a consistent, flexible system that could grow with her work. The site was initially explored in Webflow and later rebuilt around a lighter, more private Kirby CMS setup.

The identity also moved into print through a physical book. I designed the cover and helped carry the typography, color and spacious visual language through the finished object. Beth Gregory created the cover and wider brand photography; Milagros Vignolo designed most of the interior, with my support on final refinements and legal pages. Considered layouts, dividers and quotation pages give the writing room to breathe while keeping the book connected to the wider brand.

Led the brand and digital work end to end across strategy, language, identity, website, backend, social content, short- and long-form video and audio production.

Directed the book project, managed and supported a freelance editorial designer, coordinated external photography and completed the layouts for print production.

Built the website and private publishing setup, and shaped a consistent customer journey across books, courses, workshops and events.

Generated 350 signups within the first 24 hours and grew the audience beyond 1,000 people.

Supported more than £10,000 in revenue across book sales, courses and workshops during the engagement.

Personal Brand Identity

Marketing Strategy & Visuals

Backend Systems

Website Design

Website Development

Editorial Design

Video Editing (YouTube & Reels)