Partnering with 4040 Agency, I helped design a logo and full brand identity system for a new cannabis company in Oklahoma called Rumble Club. The strategic positioning “Here For You,” underscores the brand’s commitment to its customers in a simple and frank manner, and the identity and packaging design creatively reinforce they’re here for U, no matter who you are or what you’re looking for. Their new identity system centers around a wordmark that features an array of distinct “U”s – representing the many “yous” that make up their diverse community – and focus of the brand. We then pulled everything together in a brand style guide, setting them up for success in the brand launch and well beyond.