Client Name: Orify

Industry: Artificial Intelligence & Cybersecurity

Objective: Redesign Orify’s landing page to clearly communicate its mission of helping businesses verify what’s real across text, images, and video building trust in an era of AI-generated content.

Scope: UX/UI audit, landing page redesign in Figma, and handoff for web implementation.

Duration: 2 weeks

Orify is building trust in the age of AI-generated content but their old website wasn’t telling that story clearly. It was text-heavy, lacked hierarchy, and didn’t visually reflect Orify’s cutting-edge technology. My role was to redesign the website into a modern, engaging, and trustworthy platform that communicates Orify’s mission and product in a way that resonates with enterprises, governments, educators, and everyday users.

Orify, an AI-powered platform that helps businesses verify digital content (text, images, video), had a landing page that wasn’t pulling its weight.

The old site was not clear enough in terms of copy

Visitors struggled to understand what Orify actually did and why it mattered.

The design didn’t reflect the credibility or innovation needed to attract enterprise clients.

The team needed a redesign that was simple, clear, and trustworthy something that turned curiosity into real sign-ups.

I started with a deep dive into the brand and product: what Orify solves, who it serves, and what makes it different. From there, I:

Audited the old landing page to uncover friction points.

Simplified messaging into benefit-driven headlines.

Created wireframes that prioritized clarity and flow (problem → solution → proof → CTA).

Designed high-fidelity layouts in Figma that combined minimalist visuals with enterprise-grade polish.

Iterated based on stakeholder feedback to ensure alignment with Orify’s positioning.

The final landing page was built around three pillars: clarity, credibility, and conversion.

A bold hero section with a direct value statement: “Real-time AI Text, Video, Image Detection .”

Clear problem framing with examples of deepfakes, AI-generated content, and misinformation.

An easy-to-scan feature section explaining Orify’s detection technology.

A conversion-driven CTA section encouraging demos and trials.

Every design decision tied back to one goal: make Orify’s value instantly clear and easy to act on.

While Orify’s new landing page is still in rollout, early metrics are promising:

35% longer time on page compared to the old version.

Visitors move from hero to CTA with 2x fewer drop-offs.

Stakeholders praised the clear narrative and “enterprise-ready” look.

The redesign positioned Orify as a trustworthy, cutting-edge AI partner critical for winning over cautious enterprise buyers.

Your website is often the first impression potential clients get of your product.

If yours isn’t telling the right story or driving conversions, it’s holding you back.

👉 Let’s talk about how I can help you turn your landing page into a growth engine.