Overview

Project Title: Re-Branding and Web Design

Tools Used: Figma, Adobe Illustrator.

Objective: To redesign Lambda Bit's website and update its branding to better reflect its innovative and expert stance in cybersecurity.

Inspiration: The concept was inspired by the need to portray Lambda Bit as a leader in cybersecurity, showcasing its expertise and cutting-edge services.

Vision: To create a visually engaging and informative website that communicates Lambda Bit's unique approach to cybersecurity and appeals to tech startups and SMEs.

Target Audience: Small to medium-sized enterprises looking for comprehensive cybersecurity solutions and startups needing robust, scalable security for growing digital environments.

Research: Started with an analysis of current trends in cybersecurity, competitor evaluations, and interviews with stakeholders to understand the most crucial services and offerings.

Sketches and Drafts: Developed initial layouts for the web pages, focusing on user experience and the journey of potential clients from landing to contact. Early drafts prioritized information hierarchy and visual impact.

Development: Integrated high-resolution imagery and minimalistic icons that align with the updated brand guidelines.

Feedback and Iterations: Conducted user testing with a select group of existing clients and adjusted the design based on their feedback to improve navigation and the overall user interface.