Exploratory research, ideation and feature design for iOS app, Peanut

Investigate what competitors are doing in the ‘Trying to Conceive’ (TTC) community right now. Speak to the community to find out their needs. Identify how Peanut can meet the needs of the ‘TTC’ community within the current team structure and capacity.

Currently, the app supports women who are pregnant & new mothers. The team wanted to expand their offering to support women within the ‘Trying to conceive’ (TTC) community.

Writing discussion guides, user recruitment, In-depth interviews, qualitative analysis, research synthesis, identifying insights & opportunities, ideation workshop, quantitative desk research, competitor analysis, journey map, rapid prototyping and feedback, viable product solutions.

A succinct set of research findings, insights & opportunities

Customer journey map

Competitor analysis

A set of viable product solutions