iOS App end-to-end experience design
Nina McNamara
Overview
Exploratory research, ideation and feature design for iOS app, Peanut
Live screens of Peanut iOS app
User Focus
Investigate what competitors are doing in the ‘Trying to Conceive’ (TTC) community right now. Speak to the community to find out their needs. Identify how Peanut can meet the needs of the ‘TTC’ community within the current team structure and capacity.
Business focus
Currently, the app supports women who are pregnant & new mothers. The team wanted to expand their offering to support women within the ‘Trying to conceive’ (TTC) community.
Methods & Process
Writing discussion guides, user recruitment, In-depth interviews, qualitative analysis, research synthesis, identifying insights & opportunities, ideation workshop, quantitative desk research, competitor analysis, journey map, rapid prototyping and feedback, viable product solutions.
Research Synthesis
Example User Flow
Research-led Ideation Outcomes
A succinct set of research findings, insights & opportunities
Customer journey map
Competitor analysis
A set of viable product solutions
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Posted Sep 20, 2023
Exploratory research, ideation and feature design for iOS app, Peanut
