Crendony is a streetwear label shaped by the rhythm of London. Rooted in everyday style, it speaks to those who move through the city with intention. For its branding, it needed a clear visual system that could balance structure with its core values.

My approach was to build an identity that combines minimal layouts with tactile textures and handwritten interventions—where a minimal brand system is playfully interrupted by the brand character through pen marks, adding a distinctive layer to the brand story.

The result is a cohesive brand language that elevates Crendony’s presence, making it both culturally sharp and visually distinctive while staying true to its urban rhythm.