BURG | Brand Identity Restaurant

For this project, I created the branding for Burg, a hamburger-based fast food restaurant. The goal was to capture the casual, approachable, and fun nature of the brand through its visual identity. I crafted a handmade, scruffy logo that reflects the laid-back and authentic spirit of the restaurant. To complement the logo, I designed illustrated supportive elements that add a playful touch to the overall branding. The design approach focuses on simplicity and relatability, ensuring that the logo and graphics connect with the target audience in a warm and welcoming way.