BURG | Brand Identity Restaurant
Begüm Pek
For this project, I created the branding for Burg, a fast food restaurant based in Istanbul. The goal was to capture the casual, approachable, and fun nature of the brand through its visual identity. I crafted a handmade, scruffy logo that reflects the laid-back and authentic spirit of the restaurant. To complement the logo, I designed illustrated supportive elements that add a playful touch to the overall branding. The design approach focuses on simplicity and relatability, ensuring that the logo and graphics connect with the target audience in a warm and welcoming way.
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Posted Dec 6, 2024
For Burg, I created a handmade logo paired with illustrated elements to convey a casual, authentic, and approachable brand identity.
