BREW-LAB | Brand Identity and Packaging for Coffee Brewery

Brew-Lab is a unique coffee house dedicated to crafting experimental coffee experiences.

The custom logotype sets the tone with its bold, geometric lines, merging precision with creativity to reflect the experimental nature of Brew-Lab. Enhancing the brand's identity, I incorporated handmade illustrations that align seamlessly with the core concept. These illustrations blend conventional and unconventional approaches, symbolizing the fusion of traditional coffee brewing techniques with cutting-edge experimentation. The design features a juxtaposition of geometric elements and laboratory-inspired chemical illustrations, signifying Brew-Lab’s scientific approach to coffee brewing. ​​​​​​​

This is balanced with an organic style, exemplified by a striking tiger figure, adding a touch of wild, untamed creativity to the brand.

The combination of these elements results in a visual identity that is both structured and free-flowing, mirroring the brand's ethos of exploring new coffee frontiers while maintaining a connection to traditional roots. This dynamic interplay between geometry and organic forms creates a captivating and memorable brand presence, perfectly suited for a café that prides itself on offering diverse and unique coffee experiences.

The Brew-Lab branding is a testament to the power of blending different artistic styles and concepts, resulting in a cohesive and engaging visual identity that stands out in the competitive coffee industry.