POLAR | Brand Identity and Packaging for Skincare Brand
Begüm Pek
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Posted Aug 23, 2024
POLAR is a medical-grade skincare brand. Its minimalist, celestial-themed branding features a handcrafted logotype and a focus on purity.
POLAR ~ is a medical-grade skincare brand focusing on preserving the natural state of the skin while effectively combating the damaging effects of time and sun exposure. Each product is meticulously crafted to deliver superior results, empowering customers to achieve healthier, more radiant skin.
At the heart of the branding is a thoroughly handcrafted logotype, exuding a sense of artisanal craftsmanship and attention to detail. Embodying a sleek and minimalist aesthetic, characterized by a monochromatic color scheme, POLAR represents the intersection of science and luxury.
The overall design concept evokes an otherworldly aura, reminiscent of the vastness and purity of outer space. From product packaging to digital assets, every aspect of the branding has been carefully considered to create a cohesive and memorable brand experience. This celestial theme is subtly woven throughout the branding imagery, imparting a sense of wonder and sophistication.
Offering a unique blend of sophistication, purity, and cosmic inspiration, POLAR stands out in a crowded market landscape.
