With a story like Pedro's, it's easy to make it compelling.

Pedro Santos, the founder of enbyNYC needed a story that reflected his love for making sure others feel comfortable. He dedicated his life to inclusion and wanted to tell people why.

To create his "about me" story I had the pleasure of meeting him via zoom, where we got to chat about his life. He said, "I feel like you're my therapist" as he detailed the hard parts of his adolescence and how he became the advocate he is today.