SEO Help & TikTok Management Hot Mess

Hot Mess, a 9-piece Boston-based wedding and event band, brought me on to strengthen their digital presence through targeted SEO and dynamic social media. My goal was to help more couples and event planners find (and book) the band through improved visibility and engaging content.

The website lacked foundational SEO, limiting organic traffic.

Social media, especially TikTok, wasn’t being used to its full potential.

As a content and SEO specialist, I:

Optimized the website for search, including keyword targeting, meta descriptions, and image alt text.

Created blog content designed to improve rankings for relevant wedding/event searches.

Took over and managed the TikTok account, posting performance clips, curated content, and occasional behind-the-scenes moments.

Aligned content with trending sounds and wedding season cycles to boost engagement.

Improved website SEO and increased organic search visibility.

Grew the band’s TikTok audience and engagement

Helped maintain Hot Mess's position as both fun and professional—exactly what couples are looking for.

Performance-driven brands benefit immensely from strategic content paired with consistent SEO.

TikTok is a powerful discovery tool when paired with authentic, energetic visuals.