Social Media Storytelling for Contagious Events

Contagious Events partnered with me to elevate their social media presence and showcase their unique flair for wedding design and event execution. My goal was to capture the brand’s personality, engage audiences through trend-driven content, and position Contagious Events as a go-to choice for couples seeking unforgettable celebrations. I manage the entire content pipeline (from filming at weddings to editing, scheduling, posting, and optimizing content for SEO) to ensure every post matched the brand voice and visual style.

Needed to consistently showcase Contagious Events’ creativity and design expertise in a way that resonated with their target audience.

Competitive wedding and event industry required content that could stand out and go viral on platforms like Instagram and TikTok.

Trend cycles in social media move quickly, requiring rapid adaptation to trending sounds, formats, and styles.

As the content creator and strategist:

Filmed and edited wedding highlight videos and behind-the-scenes content that captured the brand’s design talent.

Edited premade content to be suitable for TikTok.

Scheduled and posted content across platforms, using SEO-informed hashtags to maximize reach.

Aligned all captions with brand voice to maintain a consistent and recognizable tone.

Researched and tracked social media trends to incorporate trending sounds, formats, and visual styles.

Monitored analytics to refine posting strategies and boost engagement.

Studied Contagious Events’ brand identity, target audience, and competitive landscape.

Developed a content strategy that balanced trend-based videos with brand storytelling.

Captured high-quality video and photo content during live wedding events, focusing on design details and atmosphere.

Edited short-form videos optimized for Instagram Reels and TikTok.

Selected and synced trending sounds to increase discoverability.

Created a consistent posting calendar to keep audiences engaged year-round.

Used SEO-informed hashtags to boost reach and appear in relevant searches.

Analyzed engagement data to refine approach and replicate high-performing content.

Produced viral videos including posts with 567,000+ views, 128,000 views, and 83,000 views.

Achieved consistent performance with thousands of views per post.

Increased brand visibility and engagement, positioning Contagious Events as a creative leader in wedding design.

Trend adaptation is key in the fast-paced wedding and event content space—timing can make all the difference in virality.

Aligning every piece of content with brand voice builds recognition and trust.

High-quality event coverage combined with trend awareness can exponentially boost reach in a competitive market.