Apollo and the Groove Website Design and Launch

Apollo and the Groove, a dynamic live band, partnered with me to design and launch their complete website from the ground up on Squarespace. My role included writing all copy, creating the visual design, integrating interactive features, and optimizing for SEO. The goal was to create an engaging, easy-to-navigate online hub that reflected their personality, showcased their performances, and made booking seamless for clients.

The band needed a professional, engaging website to match their high-energy live presence.

They had no existing site or centralized online home for potential clients.

Required multiple interactive features to enhance engagement and usability.

As the sole designer, developer, and content creator:

Designed the website layout and visual theme in Squarespace.

Wrote all copy and curated content to reflect the band’s brand voice.

Added interactive elements, including a performance location map, integrated calendar, and inquiry forms.

Incorporated SEO best practices with keyword-rich copy, internal/external linking, alt descriptions, and optimized structure.

Collected, organized, and published reviews, photos, and set lists.

Managed the process end-to-end, including domain connection and launch.

Collaborated with the band to identify goals, desired features, and audience needs.

Created a site structure plan for optimal navigation and storytelling.

Developed a responsive, visually engaging Squarespace site to reflect the band’s personality.

Implemented interactive map showing past performance locations.

Integrated a live events calendar and booking inquiry form.

Wrote all on-page copy, blending storytelling with clear calls to action.

Added SEO elements to improve search discoverability.

Optimized media with descriptive alt text and consistent branding.

Delivered a fully functional, visually appealing website ready for launch.

Created a centralized hub for client booking, band information, and past performance history.

Strengthened the band’s online presence with optimized, high-quality content.

Building from scratch allows for a cohesive blend of design, storytelling, and functionality.

Interactive elements help create a more engaging and memorable user experience.

A professional, SEO-friendly site can significantly boost discoverability for creative performers.