Self-expression is professional.
UNPROFESSIONAIL (abbreviation: UNL) transcends conventional boundaries, and evolves its brand from “just another nail studio” into a lifestyle sanctuary that champions individuality. The brand envisions a future where nail services seamlessly merge with curated lifestyle and nail products, providing clients a platform for non-conforming expression. UNL’s purpose in the beauty and lifestyle domain is more than a brand; it is a movement, inviting individuals to rewrite beauty norms.
ROLE
Art Direction, Design, Strategy
DELIVERABLES
Brand Identity, Brand Strategy, Illustration, Photography Creative Direction, Social Media Assets
CREATIVE RESULT
Creative direction and conceptualization for UNL's brand photoshoot. (Above is a curated stock photo.)
UNPROFESSIONAIL's primary logo
The negative space design of the letter U illustrates a drop of nail polish.
UNL's submark
UNL's client loyalty card
Sticker illustrations for UNL
1 like · 19 views · Jan 9, 2024
UNPROFESSIONAIL, the nail studio that transcends conventional boundaries, and evolves its belief in self-expression into a lifestyle.
