HYPEHYPE - Vintage Collectibles Brand Identity Design
Christiana Wong
The question of what you want to own is actually the question of how you want to live your life.
HYPEHYPE Vintage Collectibles is a collector and reseller who specializes in mid-century modern designs pieces. With the brand being heavily inspired by Kay Leroy Ruggles (1932-2012) and his umbo modular shelving units, they have decided to show it and pay tribute with their logo and the whole brand identity.
ROLE
Art Direction, Design, Strategy
DELIVERABLES
Brand Identity, Brand Strategy, Business Cards, Social Media Templates
CREATIVE RESULT
Business cards of HYPEHYPE.
Logo's inspiration is drawn from the unique structure of the umbo modular shelving units.
Logo mark and colour variations of the brand.
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Posted Feb 3, 2023
HYPEHYPE VINTAGE COLLECTABLES, the collector and reseller who specializes in mid-century modern design pieces.
