HYPEHYPE - Vintage Collectibles Brand Identity Design

Christiana Wong

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Art Director

Brand Designer

Visual Designer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

The question of what you want to own is actually the question of how you want to live your life.

HYPEHYPE Vintage Collectibles is a collector and reseller who specializes in mid-century modern designs pieces. With the brand being heavily inspired by Kay Leroy Ruggles (1932-2012) and his umbo modular shelving units, they have decided to show it and pay tribute with their logo and the whole brand identity.
ROLE Art Direction, Design, Strategy
DELIVERABLES Brand Identity, Brand Strategy, Business Cards, Social Media Templates
CREATIVE RESULT
Business cards of HYPEHYPE.
Business cards of HYPEHYPE.
Logo's inspiration is drawn from the unique structure of the umbo modular shelving units.
Logo's inspiration is drawn from the unique structure of the umbo modular shelving units.
Logo mark and colour variations of the brand.
Logo mark and colour variations of the brand.
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Posted Feb 3, 2023

HYPEHYPE VINTAGE COLLECTABLES, the collector and reseller who specializes in mid-century modern design pieces.

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Art Director

Brand Designer

Visual Designer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

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