LO FU - Restaurant Brand Identity Design

Christiana Wong

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Art Director

Brand Designer

Packaging Designer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

STAY HANGRY. House of Master Stock Hong Kong.

滷府 (Pronunciation: LO FU) is a restaurant that situates in Quarry Bay, Hong Kong. The name is a play on word, which means “House of Master Stock”, while the pronunciation also means “Tigers”. My client asked for a mix of traditional Chinese and timeless modern design style to complement this new fusion style of marinated meal.
Logo design and colour palette of LO FU.
Logo design and colour palette of LO FU.
ROLE Art Direction, Design, Strategy, Calligraphy
DELIVERABLES Brand Identity, Packaging, Illustration, Menu Graphics & Layout, Interior Graphics
CREATIVE RESULTS
We did a mock-up for its interior design and contacted contractors to accomplish its look.
We did a mock-up for its interior design and contacted contractors to accomplish its look.
Takeout cup and bowl design for the brand.
Takeout cup and bowl design for the brand.
Cup and paper bag design.
Cup and paper bag design.
TV menu design inside the store.
TV menu design inside the store.
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Posted Feb 3, 2023

滷府 (Pronunciation: LO FU) is a restaurant that situates in Quarry Bay, Hong Kong.

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Art Director

Brand Designer

Packaging Designer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

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