LO FU - Restaurant Brand Identity Design
Christiana Wong
STAY HANGRY.
House of Master Stock Hong Kong.
滷府 (Pronunciation: LO FU) is a restaurant that situates in Quarry Bay, Hong Kong. The name is a play on word, which means “House of Master Stock”, while the pronunciation also means “Tigers”. My client asked for a mix of traditional Chinese and timeless modern design style to complement this new fusion style of marinated meal.
Logo design and colour palette of LO FU.
ROLE
Art Direction, Design, Strategy, Calligraphy
DELIVERABLES
Brand Identity, Packaging, Illustration, Menu Graphics & Layout, Interior Graphics
CREATIVE RESULTS
We did a mock-up for its interior design and contacted contractors to accomplish its look.
Takeout cup and bowl design for the brand.
Cup and paper bag design.
TV menu design inside the store.
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Posted Feb 3, 2023
滷府 (Pronunciation: LO FU) is a restaurant that situates in Quarry Bay, Hong Kong.
