Dropping anything that is unnecessary

Barely Nothing is a skincare brand that focuses on just the essentials. The whole brand identity is based on the idea of “Dropping the Unnecessary”.

On the logo design, we played with part of the letter O, and dropped half of it to send the message of the brand. This idea was also carried through on the packaging design.

ROLE Art Direction, Design, Strategy

DELIVERABLES Brand Identity, Brand Strategy, Packaging Design