Barely Nothing - Skincare Brand Identity & Packaging Design
Christiana Wong
Dropping anything that is unnecessary
Barely Nothing is a skincare brand that focuses on just the essentials. The whole brand identity is based on the idea of “Dropping the Unnecessary”.
On the logo design, we played with part of the letter O, and dropped half of it to send the message of the brand. This idea was also carried through on the packaging design.
ROLE
Art Direction, Design, Strategy
DELIVERABLES
Brand Identity, Brand Strategy, Packaging Design
CREATIVE RESULT
Mood board and colour palette.
Brand imagery, word mark, and tagline.
Packaging design for Barely Nothing.
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Posted Jan 27, 2024
Barely Nothing is a skincare brand that focuses on just the essentials. The whole brand identity is based on the idea of “Dropping the Unnecessary”.
