As a furniture subscription startup IN/RESI presents a unique offering with curated packages designed specifically for certain apartment layouts. They have partnered with buildings to provide high end designer furniture packages in 4 select styles for different price options.

Hero Area

Challenge:

The client has 4 style assets to introduce as well as descriptive text. The brand relies heavily on image collateral and elegant design that speaks to their offering.

Solution:

The split screen design allows both the descriptive text and the style assets to be prominent without competing with each other. These columns stack nicely on mobile. The lower panel will rotate through simple text that supports the supplied description. This is both for seo and to make sure visitors can quickly decipher the purpose of the site.