Legal AI SaaS | Branding & Product design
Hugo Bourgeois
The client
Novo is a promising VC-backed startup that empowers personal injury attorneys with the latest AI technology.
The AI-driven SaaS platform streamlines the creation of legal document drafts, by analyzing and parsing medical reports & billing documents from plaintiffs to extract the most relevant information.
My work
When we started collaborating, the startup was in its inception, so I designed the company's entire brand identity: logo, colors, fonts, pitch deck, and marketing assets.
Then, I set up an efficient design system and designed the UX & UI of the SaaS product, which totaled over 90 screens.
The results
Novo secured $1.1M in seed fundraising from an American VC fund, thanks to my pitch deck and design of their platform.
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Posted Aug 5, 2025
Branding & SaaS product design for Novo, a promising VC-funded startup that empowers personal injury attorneys with the latest AI technology.
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