PubGrade is a company offering digital advertising and business intelligence services for biomedical businesses. They specialize in contextual targeting, web analytics, campaign monitoring and research analytics to provide actionable insights for digital marketing and sales. The client wished to use Polaris design system for the UI redesign.

This project started with an in-depth audit the existing tool to identify users' pain points and accessibility issues.

Equipped with their new branding, I:

redesigned entirely the UX & UI of the platform;

broke down and convert complex workflows into intuitive interfaces;

translated high-density datasets into user-friendly designs that are easy to read and understand.