Branding & SaaS product design for B2B startup
Hugo Bourgeois
The client
Canals is an American startup that is developing an AI-powered B2B tool to help operators at construction material suppliers make quotes and orders in a highly technical setting with a very large array of products and numerous variables, where error has significant impact on costs and delays.
My work
Create the logo, branding & visual identity of the start-up & SaaS tool.
Design the UX & UI of the whole responsive platform, including user dashboard, product matching interface, quote generation process, etc.
Establish a comprehensive design system to support the scalability of the tool.
Map all user flows and interactions.
Build an interactive prototype that served as MVP demo to early investors and clients.
Results
Canals went from $0 to several million $ of ARR in just 2 years, and recently raised an undisclosed amount from a VC firm in 2025, affirming their leading position in this highly-specialized and competitive niche.
Screenshot from Figma showing all prototype animations mapped out
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Posted May 13, 2023
Design of branding, SaaS product & interactive prototype for Canals, an AI-powered startup streamlining business processes for construction material suppliers.
