Branding & SaaS product design for B2B startup

Hugo Bourgeois

The client

Canals is an American startup that is developing an AI-powered B2B tool to help operators at construction material suppliers make quotes and orders in a highly technical setting with a very large array of products and numerous variables, where error has significant impact on costs and delays.

My work

Create the logo, branding & visual identity of the start-up & SaaS tool.
Design the UX & UI of the whole responsive platform, including user dashboard, product matching interface, quote generation process, etc.
Establish a comprehensive design system to support the scalability of the tool.
Map all user flows and interactions.
Build an interactive prototype that served as MVP demo to early investors and clients.

Results

Canals went from $0 to several million $ of ARR in just 2 years, and recently raised an undisclosed amount from a VC firm in 2025, affirming their leading position in this highly-specialized and competitive niche.
Screenshot from Figma showing all prototype animations mapped out
Screenshot from Figma showing all prototype animations mapped out
Like this project

Posted May 13, 2023

Design of branding, SaaS product & interactive prototype for Canals, an AI-powered startup streamlining business processes for construction material suppliers.

Fortune 200 cross-selling SaaS | Product design
Fortune 200 cross-selling SaaS | Product design
Personal development | Mobile app design
Personal development | Mobile app design
YC-backed HR SaaS solution | Product design
YC-backed HR SaaS solution | Product design
Garden remodel | Mobile app design
Garden remodel | Mobile app design

Join 50k+ companies and 1M+ independents

Contra Logo

© 2025 Contra.Work Inc