Branding & SaaS product design for B2B startup
Hugo Bourgeois
Brand Designer
UX Designer
Product Designer
Adobe Illustrator
Figma
About the client
Canals is an American startup that is developing an AI-powered B2B tool to help operators at construction material suppliers make quotes and orders in a highly technical setting with a very large array of products and numerous variables, where error has significant impact on costs and delays.
My services
Create the logo, branding & visual identity of the start-up & SaaS tool.
Design the UX & UI of the whole responsive platform, including user dashboard, product matching interface, quote generation process, etc.
Establish a comprehensive design system to support the scalability of the tool.
Map all user flows and interactions.
Build an interactive prototype that served as MVP demo to early investors and clients.
Preview of the plaform on different screen sizes
Overview of desktop screens
Overview of mobile screens
Screenshot from Figma showing all prototype animations mapped out
