Social Media Campaign Guide: Fit2be No Cancer
💻 Ashley Harrison
Brand Strategist
Marketing Strategist
Copywriter
Canva
Notion
Webflow
Fit2be No Cancer: A Comprehensive Social Media Campaign
Campaign Overview
Duration: April 27 - May 18
Objective: Increase awareness and support for cancer patients and healthcare staff; raise funds for cancer care
Target Audience: Diverse demographic, including healthcare professionals, cancer patients, their loved ones, and various community groups
Platforms: Facebook, Instagram, Twitter, LinkedIn, YouTube
Strategic Approach
Pre-Event
Announcement across all platforms
Sharing patient and healthcare professional stories
Dissemination of infographics and cancer statistics
Video messages from stakeholders
During Event
Daily updates with photos and live streams
Participant-generated content sharing
Real-time fund-raising updates
Coverage of key moments (opening/closing ceremonies)
Encouragement of hashtag usage
Post-Event
Gratitude posts for participants and supporters
Event summaries and success stories
Highlight reel of memorable moments
Teasers for future events
Enhanced Engagement Strategies
Active communication with the audience
Sharing selected user-generated content on official channels
Paid social media advertising
Media partnerships
Collaborations with educational and corporate entities
Outcome
The campaign successfully achieved its objectives, resulting in:
- Increased participation and funds raised
- Enhanced support for cancer patients and healthcare professionals
- Elevated cancer awareness in the community
This strategic social media approach effectively combined storytelling, real-time updates, and community engagement to create an impactful and successful campaign.
