Social Media Campaign Guide: Fit2be No Cancer

💻 Ashley Harrison

Brand Strategist

Marketing Strategist

Copywriter

Canva

Notion

Webflow

Fit2be No Cancer: A Comprehensive Social Media Campaign

Campaign Overview

Duration: April 27 - May 18

Objective: Increase awareness and support for cancer patients and healthcare staff; raise funds for cancer care

Target Audience: Diverse demographic, including healthcare professionals, cancer patients, their loved ones, and various community groups

Platforms: Facebook, Instagram, Twitter, LinkedIn, YouTube

Strategic Approach

Pre-Event

Announcement across all platforms

Sharing patient and healthcare professional stories

Dissemination of infographics and cancer statistics

Video messages from stakeholders

During Event

Daily updates with photos and live streams

Participant-generated content sharing

Real-time fund-raising updates

Coverage of key moments (opening/closing ceremonies)

Encouragement of hashtag usage

Post-Event

Gratitude posts for participants and supporters

Event summaries and success stories

Highlight reel of memorable moments

Teasers for future events

Enhanced Engagement Strategies

Active communication with the audience

Sharing selected user-generated content on official channels

Paid social media advertising

Media partnerships

Collaborations with educational and corporate entities

Outcome

The campaign successfully achieved its objectives, resulting in:

- Increased participation and funds raised

- Enhanced support for cancer patients and healthcare professionals

- Elevated cancer awareness in the community

This strategic social media approach effectively combined storytelling, real-time updates, and community engagement to create an impactful and successful campaign.

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Posted Aug 4, 2024

Led a multi-platform social media campaign to raise cancer awareness and funds. Implemented strategic content plan, boosting engagement and community impact.

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