Website Redesign for Producer & Talent Executive in Los Angeles

💻 Ashley Harrison

Product Designer
Webflow Developer
Creative Design
Canva
Notion
Webflow

Shahnti: Producer & Talent Executive

Website Transformation Project

Challenge

As a prominent Producer and Talent Executive in Los Angeles, Shahnti's online presence didn't reflect her innovative work. Her website, https://shahnti.com/, faced multiple issues:
Outdated design
Poor user experience and navigation
Lack of mobile compatibility
Slow loading speed
Ineffective SEO
Stagnant, outdated content

Solution

We undertook a comprehensive redesign to address these challenges:
Modern Design: Implemented a visually captivating, minimalist interface aligned with Shahnti's brand.
Enhanced UX: Simplified navigation for intuitive information access.
Mobile-First Approach*: Ensured responsiveness across all devices.
Performance Boost: Optimized images and code for faster loading times.
SEO Overhaul: Integrated keywords, meta tags, alt text, and SSL certificate.
Dynamic Content Strategy: Introduced a user-friendly CMS for regular updates.

Results

The redesign yielded significant improvements:
Increased visitor engagement
Reduced bounce rates
Enhanced mobile user experience
Improved organic traffic through better SEO
Consistent content updates maintaining audience interest
The revamped website now serves as a modern, efficient platform that truly represents Shahnti's vibrant personality and professional caliber, reinforcing her online presence and industry reputation.
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