Case Study: Fit2be No Cancer Social Media Campaign Guide
Ashley Harrison
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Posted Sep 16, 2023
Fit2be No Cancer campaign raised awareness & aid for cancer patients & healthcare staff via social platforms, engaging content & collaborations. Success in part
Objective:
Fit2be No Cancer social media campaign ran from April 27 to May 18, aiming to increase awareness and support for cancer patients and healthcare staff while also raising funds to assist with the booming number of cancer cases.
Target Audience:
The campaign targeted a wide demographic, including, among others, healthcare professionals, cancer patients, and their loved ones. The selection also included anti-vax groups and those affected by the vaccine, capturing a wide audience in this all-inclusive campaign.
Platform Utilisation:
The campaign leveraged popular platforms such as Facebook, Instagram, Twitter, Linkedin, and YouTube to ensure maximum outreach and participation.
Content Strategy:
Pre-event:
The anticipation for the event was created through the announcement of the event on all platforms, highlighting its objective. Stories about cancer patients and healthcare professionals were shared to showcase the human side of the fight against the disease. Infographics, stats about cancer, and video messages from various stakeholders were also shared to keep the audience informed and engaged.
During the event:
Daily updates, including photos, live streams, participant-generated content, and fund updates, were shared to keep the audience invested in the event. Key moments like opening and closing ceremonies were also marked online. The engagement was boosted through the active encouragement of participants to use campaign hashtags.
Post-event:
The closing activities included gratitude posts for everyone involved, summaries of the event, success stories, and a highlight reel to relive the moments. Future events were also teased to keep the audience connected.
Additional Strategies:
To enhance the standard process, the strategy also consisted of engaging with the audience through active communication. Selected posts using campaign hashtags were shared on official channels for added visibility. Other mechanisms employed also included paid social media advertising, media partnership, and collaboration with educational and corporate entities for wider support.
As a result of the strategic planning and diligent execution, the campaign drew significant attention and achieved its intended objectives successfully. The effective integration of social media led to a surge in participation and funds raised. The ultimate win, however, was the increased support for cancer patients and healthcare professionals while concurrently boosting overall cancer awareness in the community.