Client: Hari Om Residency, Ayodhya Services: Web Design & Development, Local SEO, Google Ads, OTA Setup, Content Strategy, Brand Positioning Timeline: 3-Month Transformation

Hari Om Residency is a premium boutique hotel located minutes from the Shri Ram Mandir in Ayodhya. When the city entered its historic phase of spiritual tourism, the hotel needed a digital presence that matched the scale of opportunity. Their existing website, GMB presence, and OTA listings were underutilized, and the brand lacked the clarity and polish required to compete in Ayodhya’s rapidly expanding hospitality ecosystem.

The engagement began as a 3-month pilot to rebuild their digital identity from the ground up and position the hotel as a dependable, high-comfort stay for pilgrims and travelers seeking proximity, convenience, and calm.

Hari Om Residency had strong physical infrastructure, modern rooms, a rooftop restaurant, elevators for elderly guests, a clean and family-friendly environment, yet its online presence didn’t convey these strengths. The gaps were clear:

An outdated website with slow load times and inconsistent layouts

Weak local SEO with minimal keyword visibility around Ayodhya travel queries

Under-optimized Google Business Profile

No structured content calendar

OTA listings without compelling visuals or brand alignment

Missing storytelling elements that help a hotel stand apart in Ayodhya’s devotional tourism wave

The brand needed a digital revival that felt modern yet rooted, polished yet warm, much like the city itself.

Created a fully responsive, performance-focused website using clean HTML + Tailwind-based styling. The new site included:

Streamlined navigation for Rooms, Facilities, Gallery, Dayal Amrit Restaurant, and Blog

A fresh hero narrative introducing the hotel as a sanctuary for pilgrims

Professionally curated room pages (Presidential Suite, Executive Suite, Urban Loft, Ram Darshan Niwas, etc.)

A new, frictionless booking flow integrated with IPMS247

Local SEO-optimized content throughout the site

A consistent visual identity created with warm tones, cleaner typography, and real hotel imagery

The goal was simple: minimal steps, maximum clarity, and an experience that mirrors the feeling of checking into the hotel itself.

Heres the website: https://hariomresidency.in/

We transformed the GMB presence from static to story-driven.

Added structured posts that highlight real USPs: elevator access helpful for elderly devotees, walking distance to Ram Mandir, rooftop dining with Ayodhya skyline, family-safe rooms, etc.

Created a 30-day GMB posting strategy based on categories like Guest Tips, Travel Info, Amenities Spotlights, Seasonal Moments, and Nearby Attractions.

Optimized photos, descriptions, services, and FAQs to match search intent.

This consistent activity helped the hotel appear more frequently for Ayodhya hotel, hotel near Ram Mandir, family rooms Ayodhya, and related searches.

Refreshed listings with:

High-quality edited images

Correct room category mapping

Keyword-focused descriptions

Amenity callouts travelers care about (parking, elevator, Wi-Fi, large rooms, rooftop restaurant)

This increased impression share and click-through on OTA platforms.

Designed and ran targeted Google Search campaigns focusing on “Hotel near Ram Mandir”, “Best hotel in Ayodhya”, “Family hotel Ayodhya”, and weekday traffic optimization.

The funnel was structured to send users directly to the new landing pages with clear CTAs and location reassurance.

To differentiate the hotel, we built a narrative around:

Proximity to the Mandir

Comfort for elderly visitors

Clean, modern rooms with generous space

Calm ambience away from the crowded temple road

Rooftop dining with Ayodhya’s soft evening glow

This story gently flows across the website, GMB posts, social content, and OTA listings, making the hotel feel dependable and human.

Within the first three months, Hari Om Residency went from an underrepresented listing to a confident, high-visibility brand in Ayodhya’s competitive landscape.

Increased ranking on Google Maps for core hotel keywords

Higher number of calls and direction requests from GMB

Improved click-through rates on OTA listings

Faster website performance, lower bounce rates, and better mobile usability

More consistent booking flow from search to reservation

The transformation gave the hotel a digital foundation strong enough to scale into seasonal peaks, Deepotsav surges, and long-term tourism growth.