DeFi Platform: Product, Marketing Site, and Explainer Video
Anush | Foundrline
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Posted Oct 6, 2025
I partnered with a confidential DeFi startup to design and develop their platform, marketing site, & explainer video — building trust, clarity, and usability.
DeFi Platform: From Concept to Full-Stack Product, Marketing Site, and Explainer Video
Client
Confidential (NDA)
"Working with Anush was the best decision we made for our launch. He didn’t just design the product — he helped us craft the entire user journey, from the DeFi platform itself to the marketing site and explainer video. His ability to simplify complex blockchain workflows into clear, trust-building experiences was exactly what we needed. The result was a platform that feels enterprise-grade and user-friendly at the same time." — Founder, Confidential DeFi Startup
Industry
FinTech / DeFi / Blockchain
Challenge
The client, an emerging player in the decentralized finance (DeFi) ecosystem, needed more than just product design. They required a comprehensive digital presence — a user-friendly DeFi platform, a marketing site to attract and educate users, and an explainer video to distill complex blockchain concepts into a clear narrative. The challenge was balancing technical sophistication with clarity and trust for non-crypto-native users.
Solution
We delivered an end-to-end engagement covering product, web, and content:
DeFi Platform Design & Development — designed intuitive dashboards for staking, trading, and portfolio tracking, ensuring accessibility for both experienced and first-time DeFi users.
Design System — built scalable UI components with high contrast, responsive layouts, and dark/light mode considerations.
Marketing Website — created a conversion-ready website that explained value propositions, tokenomics, and integrations while emphasizing trust.
Explainer Video — produced a motion-driven video that visually explained the platform’s value and workflow, reducing friction in onboarding.
Full-Stack Development — delivered both frontend and backend development, ensuring scalability, security, and performance.
Results / Impact
The project resulted in a strong foundation for product adoption and growth:
Clarity in Communication — explainer video and marketing site simplified a complex DeFi offering.
Trust-Building Design — polished product UI and storytelling reinforced credibility in a skeptical market.
Seamless Experience — unified product, site, and video created a consistent brand narrative.
Scalable Infrastructure — platform architecture designed for future features and integrations.
Tags
Product Design & Strategy
DeFi Platform UI/UX
Full-Stack Web Development
Design Systems & Scalable Components
Marketing Website Design & Development
Explainer Video Production & Motion Design
Conversion Optimization for FinTech
Accessibility-First Crypto Product Design
Let’s Build What’s Next — Together.
If you’re looking to design or develop a product, website, or platform that connects deeply and performs flawlessly —
👉 Visit my website or Book a call here to start the conversation.