Confidential (NDA)

The client, a leading voice in the health and advocacy space, had built a passionate community but lacked a cohesive digital platform to communicate their evolving mission. Their old site was fragmented — blending e-commerce, storytelling, and awareness campaigns without a unified design or technical foundation. The challenge was to create a scalable, story-driven, and emotionally intelligent website that balanced advocacy with accessibility.

We delivered a full redesign and development solution focused on clarity, trust, and inclusivity:

Information Architecture — restructured the site into clear pathways: awareness stories, campaigns, community resources, and donation/shop sections.

UI/UX Design — crafted a bold, empowering design language using confident typography, high-contrast accessibility standards, and an emotionally supportive tone.

Copywriting & Content Flow — restructured key messaging to amplify voice and purpose, while removing friction between education, support, and contribution.

Web Development — developed a fully responsive site with e-commerce, donation tools, and CMS flexibility for campaign updates.

Scalable Framework — built modular layouts to support future collaborations, podcasts, and event-driven campaigns.

The redesign redefined how the organization connects with its audience online:

Emotional Resonance — transformed complex, sensitive topics into empowering stories of strength and community.

Higher Engagement — improved navigation and readability led to more time on page and increased campaign participation.

Revenue Growth — streamlined donation and shop flows boosted recurring support.

Inclusive by Design — accessibility standards ensured every visitor could engage comfortably.

Social Impact / Health Advocacy / Nonprofit

UI/UX Design for Advocacy Platforms

Accessibility-First Web Design

Storytelling & Copywriting for Social Impact

Web Development (E-Commerce + Donations)

Content Architecture & Modular CMS

Emotional Design Systems

Conversion Optimization for Campaigns

Responsive & Scalable Website Design

If you’re looking to design or develop a product, website, or platform that connects deeply and performs flawlessly —

👉 Visit my website or Book a call here to start the conversation.