Heavenly by Nia
Surd Studio
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Posted Oct 1, 2024
Heavenly by Nia is a skincare brand made for Gen Z, embracing Y2K aesthetic with playful, retro designs.
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For this Gen Z-focused skincare brand, we designed and developed a Shopify website that perfectly captures their Y2K-inspired branding. We customized a Shopify theme with tailored CSS to reflect their unique branding, ensuring the online experience felt fresh, fun, and in tune with their youthful audience.
Scope: Information Architecture, UI/UX Design, Shopify Website Development
Our Approach
We took a deep dive into Y2K nostalgia to create a digital space that perfectly reflects Heavenly by Nia's bold Gen Z vibe. The website is filled with retro-inspired elements—think old phones, CD players, pixelated icons, and even a pixel version of their mascot, Max. We blended playful visuals like chat bubbles and desktop windows to bring back that early digital era, all while ensuring a smooth, modern user experience. It's a nostalgic trip with a fresh twist that truly speaks to their audience.
