SIRCLO Group

SIRCLO is an Indonesian e-commerce enabler that helps businesses establish and scale their online presence. It offers a comprehensive suite of services including website development, e-commerce management, and marketplace integration. Through proprietary platforms, it supports brands in managing online sales, offering templates for small to medium businesses, and transforming customer conversations into transactions. SIRCLO serves various industries, from small local businesses to large brands, enabling them to thrive in the competitive e-commerce space.

Scope: Information Architecture, UI/UX Design, Low-code Website Development

We designed a minimalist, corporate website to reflect their professionalism and credibility using their signature blue palette and typography. Anchored by SIRCLO’s core brand element—the circle—we crafted cohesive circular elements that subtly reinforces the brand identity across the platform. The navigation highlights their subsidiaries, ensuring seamless access to their services. To support their expansive content needs, we implemented multiple CMS systems, keeping the platform flexible, organized, and easy to maintain.

The button acts as the anchor of the interface, derived from a circle to align seamlessly with all other elements, making it the central point of interaction throughout the site.

The button’s design influenced our rounded card corners, which we crafted to perfectly envelope the buttons, creating a polished and unified appearance.

As a group company with several subsidiaries under its wing, we felt that each company's personality and unique offerings should show, without fear of 1 company outshining the others.