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Kiddorami
Surd Studio
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Posted Oct 1, 2024
Kiddorami sought to create a dynamic company profile website to showcase its diverse product offerings and engage with its target audience.
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Kiddorami, a brand specializing in educational toys and materials for children, sought to create a dynamic company profile website to showcase its diverse product offerings and engage with its target audience. The website serves as a captivating platform for parents and educators to explore Kiddorami's range of interactive products.
Scope: Information Architecture, UI/UX Design, Low-code Website Development
Our Approach
Kiddorami’s website invites visitors into a playful “toy factory” adventure, with a lively factory illustration setting the stage for further discovery. We sprinkled the site with whimsical scallop patterns and lively mascot illustrations to keep things fun. The site’s interactive features let users experience the products firsthand, blending education with excitement. The overall design reflects Kiddorami’s mission, making learning as enjoyable online as it is with their toys.
Micro-interactions
Micro-interactions and subtlety are key! From the parallax effect in the hero section to the animated sticky notes, conveyor belts, and toy trains, every element adds a layer of interactivity that delights and captivates.
We utilize every chance to delight
Mini Gamification
Reading a wordy brand story can be boring and bound to be skipped. We included a mini board game featuring a digital dice roll and draggable meeples. This approach turns the brand narrative into a playable experience, making it more enjoyable and memorable.
Roll your dice and drag your meeples
Parents can compete against their kids
Playable Products
We brought the products to life with immersive features. Users can flip memory game cards on hover and digitally scribble on flashcards, replicating the physical play experience online.
Flip, swipe, and write!
Interactions are highly encouraged