Built with Framer Commerce
Above & Below: Headless Build on Framer Commerce
George Twobear
Above & Below is a luxury jewellery brand that wanted a storefront feeling as considered as the products, with more design freedom than their setup allowed.
I rebuilt the front end in Framer using Framer Commerce, which sits a Framer front end on top of a Shopify backend, so the store keeps Shopify's commerce engine while gaining far more control over design. The homepage hero centres on a custom underwater effect built in Unicorn Studio with type set into the motion, giving a premium, on-brand first impression a templated theme wouldn't reach.
Dynamic PDP to help drive AOV Across different products:
Pieces with sets to get a dynamic block to drive higher AOV
Pieces often bought in multiples get a dynamic block to make sure the volume discount is clear
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Posted Dec 29, 2025
The aim of this project was to move Above & Below's front end onto Framer with Framer commerce. Greatly increasing customisability, load speeds and UX.
