The Clubhouse: Framer Design & Development

The Clubhouse has built a cult following in London's cycling and running scene, with a strong social presence but no true online home. It needed one place where people could find the information they want about the cafe, enquire about hosting events, and rent a bike (it is owned by a cycling brand).

The site was built from scratch in Framer as a deliberately lean build, using their existing systems where possible. For example, integrating their booking software directly into the site to create a smooth rental process, setting up a simple CMS so the team can easily manage their own events, and building the whole thing with easy self-maintenance as a core pillar.