LeBire is a remittance service designed to help users send and receive money quickly, securely, and affordably across borders. My task was to design a conversion-focused landing page that communicates trust, highlights key benefits, and drives sign-ups/downloads.
Challenge
Remittance platforms often face:
Trust Barriers – Users hesitate to share financial details without strong credibility cues.
Information Overload – Too much content reduces clarity and conversions.
Poor Mobile Experiences – Most users access remittance services via mobile, but many sites are not optimized.
The goal was to create a clean, modern landing page that builds trust, educates users, and maximizes conversions.
Approach
Competitive Research – Studied leading remittance services (Wise, Remitly, Western Union) to identify best practices.
Conversion Funnel Mapping – Focused on “Sign Up / Download App” as the primary CTA.
Wireframing & Testing – Built multiple layout versions and tested content hierarchy with sample users.
UI Design in Figma – Developed high-fidelity prototypes with bold typography and trust-driven visuals.
Key Solutions
Hero Section with Strong CTA: Immediate value proposition + “Send Money Now” button.
Clear Benefits Breakdown: Highlighted speed, low fees, and security with simple icons.
Trust Signals: Added testimonials, partner bank logos, and encryption badges.
Responsive Layout: Optimized for mobile-first design, ensuring accessibility across devices.
Localized Content: Designed space for multi-language support to appeal to diverse audiences.