Ecopia - Digital Farm Product Traceability App

Overview: Ecopia is a digital platform designed to trace farm-to-consumer agricultural products in Ethiopia. It enables producers, exporters, and consumers to track the journey of goods, ensuring quality, authenticity, and accountability. The app addresses inefficiencies in the supply chain while empowering stakeholders with actionable insights.

The Challenge: Farmers, exporters, and consumers face challenges such as:

Lack of transparency in the supply chain.

Difficulty verifying product origin and quality.

Limited digital tools for tracking agricultural products.

Complex coordination between producers, exporters, and retailers.

Conducted user research and interviews with farmers, exporters, and consumers to identify pain points.

Designed intuitive user flows and interfaces for product tracking, verification, and reporting.

Developed dashboards for producers and exporters to monitor supply chain data.

Incorporated QR code scanning, product labeling, and traceability reporting.

Ensured accessibility and usability across mobile and web platforms.

Farm-to-Consumer Traceability: Track every stage of the supply chain.

QR Code Verification: Instant product authenticity checks.

Producer & Exporter Dashboards: Monitor production and shipment data.

Analytics & Reporting: Insights to improve efficiency and accountability.

User-Friendly Mobile Interface: Designed for all stakeholders in the agricultural ecosystem.

My Role: UI/UX Designer & Product Designer – Led interface design, user flows, and dashboard layouts. Collaborated with developers on system integration, ensuring usability, accessibility, and a seamless user experience.

Increased transparency and trust across the agricultural supply chain.

Reduced errors and fraud in product sourcing and distribution.

Empowered local farmers and exporters with digital tools for better market access.