Stears Mobile App: UX Redesign by Victor EnesiStears Mobile App: UX Redesign by Victor Enesi

Stears Mobile App: UX Redesign

Victor Enesi

Victor Enesi

1 collaborator

Consumer App + B2B Platform Design - $3.3M Series A, Apple featured

Who this is for:

Teams with a funding deadline who need more than one thing designed and cannot afford a sequential timeline.
The situation
Stears had a web product its subscribers disliked on mobile, and rich economic datasets with no way to sell them at scale. Both needed to be fixed before a funding round. Sequencing them was not an option - the design work had to run in parallel without the two products drifting into different products.
What I actually did
Designed the mobile app end to end: subscription experience, search, bookmarking, push notifications and offline reading, built around how people actually consume long-form economic writing on a phone.
Designed the data platform in parallel: tiered access, dataset previews, billing and API integration, aimed at the specific procurement psychology of institutional buyers.
Held a shared foundation across both so they read as one company - a single type and colour system, shared components where behaviour genuinely matched, deliberate divergence where the audiences differed.
Sequenced the work so the highest-risk flows in each product were resolved first, and the polish happened last, in whatever time remained.

How I worked

Four months on the app, three on the data platform, overlapping. Design lead across both, coordinating with two engineering tracks. Weekly cross-product reviews specifically to catch drift.
What the client reported afterwards
Figures reported by the Stears team. I led design across both products; commercial and fundraising outcomes reflect the whole company's work.
$3.3M Series A closed, led by MaC Venture Capital, with product design featured in the pitch
Approximately 15,000 downloads in the first 30 days
4.6 App Store rating and an Apple "New Apps We Love" feature
Premium subscribers up 34%
15 data clients within eight months across local and international markets
85+ datasets monetised; the data platform became a primary revenue line
Stack:
Figma
Adobe XD
iOS & Android
SaaS architecture
Similar engagement today
Design lead across two concurrent products on a fundraising or launch deadline. Typically 8–14 weeks depending on scope.
Typical investment: $10,000 – $5,000 for a dual-product engagement.
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Posted Apr 23, 2026

Designed Stears mobile app improving UX, leading to notable funding and user growth.

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Timeline

Nov 8, 2021 - Apr 23, 2022

Clients

Stears

Collaborators