Beauty Brand Strategy, Packaging, 3D, Video, Identity | Glimmers

Glimmers brand's identity is built on the concept of quiet luxury, emphasising understated elegance through thoughtful design choices. The color palette—a blend of green, purple, and blood orange—captures the vibrancy of the ocean, reflecting the brand’s marine-based ingredients. Minimalist typography was chosen to convey timeless beauty and sophistication, while the brand voice embodies a calm, confident tone that speaks to authenticity and inclusivity. 3D video recreations of the serum bottles and high-end visuals create a cohesive, premium aesthetic, reinforcing the brand’s values of sustainability and transformative skincare while appealing to eco-conscious, discerning consumers.

Glimmers Identity targets individuals over 30 years old, with a middle to upper-income demographic in the US, UK, and Canada. The brand primarily appeals to those seeking exclusive, nature-inspired skincare products that reflect their values of sustainability and refined elegance.

The ocean breathes softly, a place of salt and light. Sunbeams break through the water, dancing to touch the ocean floor. Seaweed moves like gentle ribbons, while seafoam forms and fades on the surface.  Beneath, life moves quietly—fish and creatures gliding through the depths. Just like the sea, human life is full of energy and color. Skin of all shades, people of all kinds, living with the same strength and rhythm as the ocean’s waves.  We are connected, always changing, part of the same heartbeat of life.

The name "Glimmers" (symbolising a faint light or sparkle) was carefully chosen to resonate with both English-speaking and French-speaking audiences, as it evokes similar meanings to "Lumière" (light) and "Immersion" in French.  This bilingual resonance strengthens the brand's position in global, high-end markets and reinforces its image of elegant simplicity.  The name also reflects the brand's ethos of celebrating inner beauty and the subtle radiance that comes with natural, well-nourished skin.

To bring the brand to life, we utilized AI-generated visualizations to capture the essence of the marine-derived ingredients. A vibrant color palette of two shades of green, purple, and blood orange reflected the ocean’s energy and potency. 

The logo, designed to evoke both seafoam and subtle sparkles, captures the brand’s connection to nature and its sense of refined elegance. AI-generated voiceovers enhanced the brand video, while 3D visualizations of the serum bottles were prominently featured in both the video and high-end product photography.

This cohesive visual identity reinforced the brand’s premium positioning and highlighted the transformative power of nature.