Visual Brand Identity, Packaging Design, Label Creation | Gefen

Mark Symkin

"This wine is fine"

Design for a line of young wines with simple and bold tastes. 

Label design, Branding, Identity design, Brand guidelines, Social Media Content, Logo, Font selection, Illustration choices, and Video creation.

Label Design Concept

The label was designed based on the works of Henry Lyman Saÿen. It is energetic and bright, making it stand out on a typical wine shelf. The design appeals to its target customer: a young person seeking bold flavors rather than complex nuances.

Goals & Process

The goal was to create a visual representation of the brand that effectively communicated with its target audience using visuals and graphics.
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Posted Nov 1, 2024

Brand Identity for a line of young wines with simple and bold tastes. Label design, Branding, Identity design, Brand Guidelines, Social Media Content.

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