The first direction explored royalty through a crown, but it was rejected.
This approach was developed next and approved at first glance.
For Sham Textile, the approved direction came from the culture of men’s formalwear, not decoration.
The symbol blends the letter “S” with a tie-inspired form, instantly referencing tailoring, precision, and elegance.
Gold brings a sense of heritage and premium craft.
Deep brown adds maturity and timeless appeal.
This is how textile branding works when decisions are made with experience.
If you’re planning a logo or brand identity for fashion or apparel,
feel free to connect — happy to discuss.
Ahemad Designs
Brand Identity & Logo Designer | Textile, Apparel & Fashion Brands | India
Sham Textile – Fashion & Textile Brand Identity
Experience teaches you where logos actually work.
The first direction explored royalty through a crown, but i...