Encore | Product Design + Branding

Role: Lead Product Designer Timeline: 4 months Deliverables: Brand identity system, mobile app design

Encore is a mobile application designed to simplify how music lovers discover and attend live concerts. The mission was clear: finding live music should be as seamless and exciting as attending the shows themselves. Many users face fragmented platforms and unclear ticketing options that create unnecessary friction in their concert-going experience.

I designed a user-centric mobile experience that consolidates concert discovery into one intuitive platform. Key features include personalized music recommendations based on listening habits, push notifications when favorite artists announce nearby shows, and integrated ticket price comparison across multiple vendors. The information architecture prioritizes quick decision-making—users can explore new artists, check venue details, and compare prices without switching between apps. I implemented a card-based interface that makes browsing upcoming events feel like discovering new music, with emphasis on album artwork and artist imagery to create emotional connection.

The Encore brand identity captures the energy and anticipation of live music. I developed a complete visual system including logo, color palette, typography, and iconography that balances music culture references with modern app design conventions. The design uses bold, concert-poster-inspired typography and a vibrant color palette that evokes stage lighting and festival atmospheres. The brand voice is enthusiastic but helpful—like a friend who always knows about the best shows in town. Every touchpoint reinforces the excitement of live music while maintaining clarity and usability.

Encore transforms a fragmented, frustrating process into a streamlined experience that puts music fans back in control. By centralizing discovery, notifications, and ticketing into one platform, the app removes barriers between users and the live music they love. The design demonstrates how understanding user pain points and designing with empathy creates meaningful solutions.