Lonestar Streaming | Web Design + Branding

Role: UX Designer & Developer Timeline: 4 months Deliverables: Brand identity system, web platform, client delivery pages

Lonestar Streaming is a live production company based in Austin, Texas, specializing in sports, conferences, concerts, and custom event streaming. They needed a digital presence that would attract prospective clients while also serving as a functional platform for existing clients to access their live and recorded content across multiple distribution channels.

I designed and developed a dual-purpose platform serving two distinct user types: prospective clients browsing services and past work, and existing clients accessing live streams or custom delivery pages. The information architecture prioritized clear separation between these user journeys while maintaining brand cohesion. I created a modular layout system that showcases Lonestar's production capabilities through prominent imagery and case studies, with a minimalist aesthetic that keeps focus on content and calls-to-action. Using Figma, I developed wireframes and prototypes for stakeholder feedback, then built the live site in Framer to achieve smooth animations, fast-loading responsive pages, and easy content updates. Custom password-protected client delivery pages were designed to provide a polished, mobile-optimized viewing experience for live and recorded content.

The Lonestar Streaming brand identity connects Texas pride with modern streaming technology. I designed a logo that incorporates the outline of Texas with a star positioned over Austin, integrated with streaming signal iconography to communicate their core service. The visual system uses an energetic primary orange paired with dark charcoal for contrast and legibility, complemented by a clean geometric sans-serif typeface that ensures accessibility and contemporary appeal. I developed a complete brand system including a custom icon set for future UI components and a comprehensive style guide defining spacing, grid systems, button styles, and color applications across web and print materials.

The Lonestar Streaming platform successfully bridges marketing and functionality, creating a seamless experience for both prospective and existing clients. By combining strategic UX design with custom development in Framer, the project delivers a scalable, professional digital presence that reflects the quality of their live production services.