Wellwards | Brand Identity + Website Design

Brand Identity, Strategy, Website, Print Marketing

Melbourne, Australia

Wellwards offers a game-changing scalable CFO service designed specifically for Australian founders. The goal was to create a clean, structured and timeless brand identity for the Melbourne-based firm drawing inspiration from striking modern architecture and classic financial journals for a sophisticated yet understated look.

At Wellwards, we prioritise building strong relationships with our clients so you won’t get lost in a mix of staff rotations. Unlike old-school accounting firms, we aren’t constrained by tradition or corporate hierarchy.

When you partner with us, you'll have direct access to the same experts you trusted from the beginning, individuals with a wealth of experience gained from delivering these services in renowned firms to a wide network of clients.

Sitewide we combined photography, accented typography and minimal detailing with seamless navigation to feature the tailored service offering, a point of difference that separates Wellwards from the larger, less personal firms.

It was important that Wellwards were differentiated from the 'Big 4' Australian Banks: we did this by moving away from the overused finance colours of gold, white and blue and to a more modern, muted palette that appealed to the target market of 35-55 year old business owners, whilst maintaining a classic feel.