Dune Castle Record Label | Brand Identity + Website

Brand Identity, Strategy, Website, Print Design, Social Media, Digital Marketing

Melbourne, Australia

Dune Castle is a world where music, creativity and imagination manifest into works of art. With a recording studio in Thornbury, Melbourne the label produces cinematic audio releases that build upon the tapestry of the Dune Castle universe.

Dune Castle is an independent record label dedicated to creating and sharing microphone captured sounds. Informed by the musical diversity that defines Australian sound, we seek to define a new era of musical expression.

Representing the funky underground sounds coming out of Australiawe invite you to listen in, take part and join our fortress of culture, curation and creativity.

With a growing roster of underground signings the Dune Castle record label was ready for branding as remarkable as their left-field grooves. Heavily influenced by fantasy storytelling, every element was crafted to create a visual journey into and throughout Dune Castle. Bespoke illustration and dark age graphics combine for a one-of-a-kind aesthetic.

Listeners on their musical journies find themselves being welcomed into a new world as they land on the website, with the Dune Castle resting atop of cliff faces. Moving down the page, more parts of the castle are shown, with custom animation adding to the fantasy-inspired experience.